Category: Content Management

What type of content can I promote in Invoke.Vision?

Invoke.Vision only promote genuine content, and as such. All campaign on the platform should contain original content and it must comply with the rules and laws of the platform. You can read about Invoke.Vision guidelines from here

How do I create successful campaigns?

The success of your campaign is decided by some factors, as Invoke.Vision platform is a performance based platform, you can enhance the chances of your campaign by following some of the tips that can improve the performance of your campaign.

Make it Short

The title of your page should contain 60 or less character. This is because such titles performs better, and moreover, you don’t have to convey too much information in the title when the page is there to do that.

Make it Instructive

As short as your title should be, you ought to make it pass some kind of information that it can grab the eye of a reader at first sight. You can make use of phrase like “how to”, such title instantly tells the reader that you have some information to give out.

Make it Authentic

Creating a fake content just to get more clicks will do your brand no good, it is a waste of your money and it will at the end hurt the integrity of your brand as there will be no return visits. Using original and honest content to promote your brand will not only increase the number of return visits, but will also ensure that your intended audience are reached.

Images

Make use of real Images

To make your article more engaging, make sure you don’t use diagrams or graphics, product images or the image of an individual will make your article more straightforward and readers engaging.

Personalize the Photos

To create a more unique feel of the whole article, customizing the image will be great. Ensure the photo you want to use looks very sharp but simple, you can pick a 80 pixels wide image.

What is the need of an ad if it’s not to reach as many people as possible? If this is your aim, your photos have to be as large as possible and the best allowed resolution should be used for your images. This is just a simple way of ensuring that your content meet all the requirements for every placements, even those that will bring the most interest to your content.

What do you consider when reviewing content?

For any reason, Invoke.Vision reserves the right of rejection for any content that does not comply with the applicable rules, regulations and codes. The guidelines above are given as a general tip, hence, a content must contain images, landing pages, and headlines that’s respects Invoke.Vision rules and regulations.

Title of Content

The headline of a content must be correctly written, that is, the spelling must be correct with the right punctuations and capitalization. The title must not make any claims that may mislead its readers or audience and must not be injurious to other products or competitors. Content’s headlines must not be provocative and should be in line with the content body, and must not contain any company branding.

Content Image

The content image has to be crystal clear and should not necessarily be a text. Any image that is related to a product is not acceptable, also, ensure the image is free of any eroticism, and embodies the content subject. It should not consist of circles, arrows, borders or any shape whatever.

Landing Page

·      General

  • If your campaign is targeted to the U.S market, the following restrictions should be applied. The body of the content has to be untrue form of a text or a video, it should not consist of any untrue claims and it should comply with the campaign’s content type. If the content is a sponsored content, it should be clearly labeled as such and it should not redirect user to a direct or unrelated page nor induce a pop up window and finally, the content should not advocate for a work from home program.

·      Obscene or Pornographic

  • This content are non-compliant, they are considered to be crude, X-rated, this content are deemed to be adult oriented and basically of a sexual nature.

·      Discriminatory

  • Content consisting of hatred, favouritism of religion, race, nationality, gender age or any content that does not portray equality is deem non-compliant.

·      Religious

  • Invoke.Vision dies not allow religious organizations content

·      Political

  • Content that are in the nature of advocacy, political candidate content, public policy or any political party content. Invoke.Vision provides a level ground to all political organizations, and make sensible commercial attempt to provide the same content opportunity to all political organizations.
  • Any content that exploit a candidate’s photo is deemed irregular and negative.
  • Content that aims attack or defame another political party or candidate is deemed inappropriate

·      Gambling*

  • Except it’s for the promotion of the U.S government lotteries, any content that encourages any form of gambling such as lotteries or betting for content targeted to the US is deemed as negative and unacceptable. This restrictions does not apply to UK targeted content.

·      Tobacco

  • Invoke.Vision does not support any tobacco related content.

·      Drug usage direction, diet drug as well as diet administration

  • Content without well grounded truth is unacceptable
  • For any pharmaceutical content to be approved, it has to be FDA compliance for direct to consumer content.

·      Marijuana or Illegal Drugs

  • Invoke.Vision does not allow content on marijuana or any form of illegal drug usage.
  • Content with supplements with any link to illegal drug use such as natural Adder all or herbal ecstasy are not allowed on the network.

How do I set up content in a campaign?

Setting of content in you campaign is done from your account. From your account dashboard, follow the process to add content to your campaigns: Campaigns > Campaign Name >paper + icon > Add Content > Add the URL you want to send traffic to, then choose continue.

Invoke.Vision auto-fill the contents’ headline and images, however, you can also make use of your headline and images, what you should do is to uncheck the Scan my page for an image and headline. After you’ve filled in the headline and image, then proceed to submit your content for approval.

What are my options to upload content?

Invoke.Vision premium users can upload their documents using our RSS feed management feature, however, all Invoke.Vision users can manually upload their documents. Invoke.Vision admin controls contents of all manually managed campaigns, which includes editing, deleting and pausing of content. But RSS feed managed campaigns’ content are controlled via the feed link that is specified by the user.

For more information about which campaign management method is right for you, please contact info@Invoke.Vision.

What is the maximum character length for headlines?

Invoke.Vision accepts headline with characters less than 60.

What images file types does Invoke.Vision accept?

Invoke.Vision support image formats .JPG, .PNG and .GIF, image size should not exceed 1MB

What image dimensions are recommended for success?

Invoke.Vision’s minimum image dimension is 300×250 pixels. To efficiently scale your content, and make your content available across the network, it is advised to make use of image with the recommended dimension as some placements make use of high image resolution for better performance.

How many pieces of content do you approve per day?

A single account has up to 25 pieces of content approval chances daily

Once I’ve added content, how long does it take for it to be approved?

It takes up about 48 hours for your content to be approved by our team, during this time, your created content can be viewed under Pending Approval section of the Campaign Content of your account. An email will be sent to you when your content has been reviewed, and ignore campaign is active and your account has been funded, the content will start functioning on the network.

Why does Invoke.Vision review submitted content?

Your submitted content is reviewed by our team to make sure it complies with our standard and to ensure the content is of acceptable nature to Invoke.Vision premium publishers.

Why was my content considered non-compliant?

You Campaign’s content may be deemed non-compliant for several reasons, however, this can be rectified by changing the piece of content that did not comply with Invoke.Vision standard. You will be notified if your content is non-compliance with our standard and the reasons will be stated.

What do I do if my content is considered non-compliant?

If your content was rejected for non-compliance, you will be notified with the reasons, what you should do is make all the necessary changes and resubmit the content. After you’ve done the updating, contact us at info@Invoke.Vision for reviewing again, however, to avoid your content being rejected, ensure you read our content guidelines before creating your Campaigns’ content.

Can I edit content after it’s been submitted? What if it’s currently active?

You can make changes to your Campaigns’ content at any time, but each time you make any changes to your content, it will be subject to review again. However, editing the content link is not allowed if the content is active.

How do I pause or unpause content?

All the content in a campaign will be paused automatically when you pause a campaign. If you want to pause a campaign, navigate to the campaign you wish to pause and click on the green bottom to pause the campaign.

The process used in pausing a campaign, is the same to take when you want to unpause a campaign, this time you have to click on the grey button to unpause the campaign.

How do I delete content?

Deleting any Content can be done from the Campaigns Content Section. Choose the content you want to delete and click on delete.

What if I think Invoke.Vision is linking to plagiarized content?

Invoke.Vision has control over only the headlines and images that shows in out widget, we cannot dictate what people post on their website. However how painful and frustrating it is to see your content on another website without your permission, we advise to take the following measures to protect your content

  • Approach the website owner and request for the content to be removed from the website.

  • You can also contact a legal counsel who would decide if it was plagiarism or a fair usage in which case a link back to your website will be the solution. The legal counsel may also advice further legal action you can take.

There are also paid services like Copyscape (http://www.copyscape.com/) that can find if other websites have copied your work, and offer concrete steps in taking care of the situation.

Best Practices to Scale Campaigns

As a publisher driving traffic to your website for the engagement or development of your audience, there are practices that will enhance your campaigns. Content is of common interest among advertiser and there are no product links, paid promotion, or advertiser’s landing page links. Though the content is non-commercial, there are other means of generating revenue outside the content, such as placing ad in the header, footer or at the left or right rails.

How our Algorithms Work

Invoke.Vision is based on performance and favours cCPM content. So cCPM based content are favoured by the content .ad algorithm. eCPM is the combination of both CTR and CPC of your campaign. So, the traffic volume your ad receives is as a result of how competitive your CTR and CPC are.

CPC Adjustments

The most significant factor to note if you want to boost the traffic volume is increasing the cost per click of your campaign. A considerable increase about 25 percent on your campaign’s CPC ensures your campaign optimization and produces a quicker result as well as a more data.

Increasing the cost per click of your campaign will give your ad an edge in getting more volume of traffic. To fully optimize your campaign, it is important to continue boosting the CPC till you witness a variation in the volume of traffic and continue the adjustments to meet your campaign’s total or daily budget volume.

If you want to increase your campaigns’ CPC to increase traffic volume, do make sure you allow 24 hours before reducing it back to the previous value. The reason behind this is that within that timeframe, the algorithm will be able to try the CPC rate across the network to get optimal results.

CPM Adjustments

We have the most volume on our CPM network and there is a minimum CPM setting, however if you have a good CTR and Low CPC from your campaign it is worth increasing the CPM value, as this can significantly increase traffic delivery to your campaign. It is all about getting the optimum settings for your campaign.

CTR Improvements

To effectively improve the Click Through Rate of your campaign, don’t use the same titles while varying the photos nor keeping the image the same and varying the headlines. The best is testing different images and headlines for the various ad. Also, to improve the scalability of your ad, add new variations on a weekly or daily basis. To obtain best result, test about three to five images and headlines at a specific time.

Top Performing CTR’s:

CTR above 1% High quality
CTR above 0.5% Mid quality
CTR above 0.25% Low quality
CTR above 0.15% Very poor quality

Your ads’ cCPM is determined by CPC and CTR, you can efficiently deliver a better cCPM by boosting both components.

Geo-targeting:

Promoting your campaigns in other countries aside the US is a good way of scaling your campaign.

·      Top markets to test:

  • United States, United Kingdom, Germany, France, Spain, Canada, Australia, New Zealand

·      Additional markets to try:

  • South Africa, Netherlands, Belgium, Austria, Portugal, Italy, Greece, Turkey, India

Devices:

Promoting the campaigns across all types of device enhances your ads.

·      Mobile:

  • #1 Volume opportunity
  • Fastest growth rate
  • Least saturated

·      Tablet:

  • Mirrors mobile in terms of opportunity
  • Performs similar to Desktop
  • High CTR’s

·      Desktop:

  • Largest % of Impressions
  • Most Saturated

Top Performing Ads:

To drive page views and engagement to your campaigns, the most important factor are ads with CTR with high performance. The ad categories that better perform when creating a campaign are as follows:

  • Lifestyle, Celebrity, Entertainment
  • Sensational, Shocking, Outrageous
  • Disturbing, Horrifying
  • Controversial, Polarizing
  • Captured Moments, Unexpected, Timely
  • Hysterical, Embarrassing, Funny
  • Sexy or sexual

Content Ratings:

Advertisers can see the rating of their content, and it can be found at Approved under Campaigns. The ratings are ascribed as either G, PG, PG – 13, and R, and they are located below the content’s headline and link. The rating of a content is determined by the headline, image and the landing page of the content. To enhance the chances of your Campaign of receiving high traffic volume, create Campaigns that accepts content ratings across all the categories of rating

Content rated G gets the highest traffic, however, to increase the volume of traffic to your campaigns, ensure the content you create gets rating across all the categories.

The following guidelines will help you to understand more about our rating categories

G: Content with G rating are content with no depiction of violence or any mature topics, it’s a content without any form suggestive content, as well as photos of people with any part of the skin visible.

PG: A typical PG content are content containing no erotic content, with appropriate photos that are linked with such topics as body art, fitness and swimwear. Some topics and images from entertainment may have little violence in it.

PG – 13: A PG – 13 content is a content that contains erotic topics, offensive images and violence in entertainment media or news. The content also contains words and phrases that are thought to be offensive.

R: Our sponsored content are rated R. This content may appear erotic and sexual, as well as provocative and lewd. Erotic, pornography or offensive imaginary cannot be found in a creative content.

Image Dimensions

The ensure the availability of your content across the network, make sure you make use of the recommended dimensions for the image of your content, as publishers placements uses images with high resolution to enhance performance.

  • Recommended dimensions:  300×250 pixels
  • Minimum dimensions:  300×250 pixels

Pausing & Activating Campaigns

The Invoke.Vision network is dynamic, therefore, the duration of your paused campaign can hinder the ability of that campaign to get traffic when you unpause it. However, this can be taken care of by increasing the CPC and CTR of the campaign if you notice that after unpausing the campaign it didn’t close to the rate it was before pausing it.

Tips

·      Daily and Total Budgets

  • To effectively scale your unpaused campaign, you should consider not setting a budget limits for your daily and total budgets.

·      Geo and Device Targeting

  • Trying only a single Geo when your campaigns have the capability of receiving traffic from other Geo’s
  • Trying a single device when your campaigns can receive traffic for other devices.
  • If your campaign is approved to run on multiple Geo’s and device, limiting your Geo and Device to less than two will affect the traffic volume the campaign receives negatively, this is because, each Geo and Device has their various performance at a specific time.

·      CTR

  • Failure to input additional content with the belief that your ads are still performing well. To improve your campaigns’ CTR, you should add at least 3 to about 5 pieces of content to your campaigns daily.
  • CTR is not the only component that enhances the performance of CPM metrics, so changing only the CTR of your campaign may not give the best result.

·      CPC

  • CPC is the other component that affect the CPM performance metrics, and you should do some aggressive changes to it as well to obtain better results.

Network Competition

Invoke.Vision network changes in a dynamic way, as advertisers on the platform make changes to their campaigns. So, if you witness that your changes did not increase your traffic volume, it means the performance measures of your campaign didn’t improve enough to increase your traffic. You should try creating new ad variations and increasing your campaigns’ CPC until you notice an increase in the volume of your campaigns’ traffic.

Content Rating Guidelines

Advertisers can see the rating of their content, and it can be found at Approved under Campaigns. The ratings are ascribed as either G, PG, PG – 13, and R, and they are located below the content’s headline and link. The rating of a content is determined by the headline, image and the landing page of the content. To enhance the chances of your Campaign of receiving high traffic volume, create Campaigns that accepts content ratings across all the categories of rating

Content rated G gets the highest traffic, however, to increase the volume of traffic to your campaigns, ensure the content you create gets rating across all the categories.

The following guidelines will help you to understand more about our rating categories

G: Content with G rating are content with no depiction of violence or any mature topics, it’s a content without any form suggestive content, as well as photos of people with any part of the skin visible.

PG: A typical PG content are content containing no erotic content, with appropriate photos that are linked with such topics as body art, fitness and swimwear. Some topics and images from entertainment may have little violence in it.

PG – 13: A PG – 13 content is a content that contains erotic topics, offensive images and violence in entertainment media or news. The content also contains words and phrases that are thought to be offensive.

R: Our sponsored content are rated R. This content may appear erotic and sexual, as well as provocative and lewd. Erotic, pornography or offensive imaginary cannot be found in a creative content.

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