How much traffic am I going to get with Invoke.Vision?

The algorithm we use at Invoke.Vision advertises content on a CTR and CPC basis. To scale your campaign, you can change and adjust both components and the headlines and images of your content frequently. You will receive more traffic if your CTR and CPC are more competitive.

Can I prevent my campaigns from appearing on inefficient traffic sources?

With our Black List or White List feature, you can exclude or include domains on campaigns. Also, the algorithm of Invoke.Vision will automatically filter out traffics sources that are not performing up to standard if you have a properly placed conversion pixel on your website.

Deciding what domains to blacklist

Include the conversion pixel of Invoke.Vision to your website.

Ensure to add Invoke.Vision’s domain and campaign ID abbreviations to the link of your campaign when creating your campaign content.

Register in ‘My Account’ to receive daily email report on the performance of your campaign.

The performance report of your campaign may differ from what you see when you use other analytics tools to check, this is as a result of some traffics that fell outside your particularized targeting, duplicate click or bot click. Since Invoke.Vision does not charge you for such clicks, they won’t show in the performance report.

Blocking domains

Go to the Block List tab under My Account Section in your Invoke.Vision account.

A campaign can only make use of a single block list, however, block list can also be ascribed to more than one campaign. Therefore when you want to create a block list, ensure you are creating it in the campaign you want it.

Insert the domain IDs you wish to block. You will have a limit of 175 each week.

The ability of scaling your campaigns may be hampered if you block domains manually, however, you can request for assistance on the domain that should be given a second opportunity from your account manager or our clients’ support.

For how long should I test my campaigns?

To fully obtain the success of a campaign, we advise to allow about two weeks during testing. The logic behind this is simple, each campaign needs different lengths for the algorithm to collect sufficient data to determine its success.

How much time does the volume take to change after increasing the CPC?

We have many campaigns within the network, so if you changed any variable in your campaign, such as the CPC, give it 24 hours before you can see traffic changes in your campaign.

Why are some campaigns receiving higher volumes of traffic than others?

Our algorithm favors high performing content, which is why some content have more traffic volume than others. However, if you’re not satisfied with the traffic volume your content is receiving, you can create new content and test it to obtain a better results.

Why do certain campaigns with higher CTR get less traffic volume than campaigns with lower CTR?

The performance of each campaign differs depending on a number of factors, such as placements and publishers, targeted countries and devices. This means that different CTR will result in a different level of traffic volume.

What should I do if my CTR is decreasing progressively?

Your CTR may decrease over time because the content may have been overused. If you witness something like this, consider refreshing the campaign’s content by changing the headlines and the images.

Why are my campaigns not getting traffic?

If you observe that your campaigns are not getting traffic, there are number of reasons why this may happen. Your campaign may be under performing in the network, if it’s the case, ensure to increase the CPC and CTR of your content in order to enhance the performance of your campaign. Another reason may be that your campaigns are not set to active or there is no fund in your account.

What is the best way to test new creatives?

The best means of testing new creatives is by uploading below 25 pieces of content within 24 hours.

How can I A/B test my content?

This feature is one of the surest means of determining high performing content. To effectively carry out this on your content, 2 to 4 variations is ideal, and do make sure that you use images and headlines that are unique so as to achieve your aim, which is to improve performance.

How should I track my conversions?

You just need a tracking pixel to do that. You can contact your Account Manager for assistance or alternatively, contact our customer support. It should be noted that tracking pixel is different in every single account, so if you own more than one account, you should be specific on the account you need the pixel.

Do you provide assistance to manage campaigns?

The monthly spending on your account determines if you will have Account Representative or not. Account with monthly spending of over $15,000, will have an account manager, however, if your monthly spending is less than that, you can still receive assistance from Invoke.Vision support at info@Invoke.Vision.

Who should I contact when I have inquiries regarding my account?

All account enquires and questions should be directed to info@Invoke.Vision, if you don’t have account manager, but if you do, you can contact them for any questions and enquiries.

Can I Boost the Traffic Volume of My Campaign?

Invoke.Vision is based on performance and favors eCPM content. eCPM is the combination of both CTR and CPC of your campaign. So, the traffic volume your ad receives is as a result of how competitive your CTR and CPC are.

CPC Adjustments

The most significant factor to note if you want to boost your traffic is increasing the cost per click of your campaign. A considerable increase about 25 percent on your campaign’s CPC ensures your campaign optimization and produces a quicker result as well as a more data.

Increasing the cost per click of your campaign will give your ad an edge in getting more volume of traffic. To fully optimize your campaign, it is important to continue boosting the CPC till you witness a variation in the volume of traffic and continue the adjustments to meet your campaign’s daily or total budget volume. Adding $0.05 to your CPC will boost your campaign chances of increasing the volume of traffic it gets. However, if your campaign didn’t receive enough traffic volume, we suggest you continue boosting the CPC till you witness a variation in the traffic volume.

If you want to increase your campaigns’ CPC to increase traffic volume, do make sure you allow 24 hours before reducing it back to the previous value. The reason behind this is that within that timeframe, the algorithm will be able to experience the CPC for best results.

CTR Improvements

To effectively improve the Click Through Rate of your campaign, don’t use the same titles while varying the photos nor keeping the image the same and varying the headlines. The best is testing different images and headlines for the various ad. Also, to improve the scalability of your ad, add new ad variations on a weekly or daily basis. To obtain best result, test about three to five images and headlines at a specific time.

Tips

The volume of traffic your campaigns get depends on several factors, among them are:

·      Total and Daily Budgets

  • Larger budget will give your campaign a better chance of scaling, so if you set a low budget, consider increasing it.

·      Device and Geo Targeting

  • Trying only a single Geo when your campaigns have the capability of receiving traffic from other Geo’s
  • Trying a single device when your campaigns can receive traffic for other devices.
  • If your campaign is approved to run on multiple Geo’s and device, limiting your Device and Geo to less than two will affect the traffic volume the campaign receives negatively, this is because, each Geo and Device has their various performance at a specific time.

·      Network Competition

  • Invoke.Vision network changes in a dynamic way, as advertisers on the platform make changes to their campaigns. So, if you witness that your changes did not increase your traffic volume, it means the performance measures of your campaign didn’t improve enough to increase your traffic.
  • You should try creating ad variations and increasing your campaigns’ CPC until you notice a boost in the volume of your campaigns’ traffic.

Best Methods to Enhance Non-commercial Campaigns

As a publisher, there are practices that will enhance non-commercial campaigns. These campaigns are of common interest among advertisers and there are no product links, paid promotion, or advertiser’s landing page links. Although the content is non-commercial, there are other means of generating revenue outside the content, such as placing ad in the footer, header or at the left or right rails.

Invoke.Vision’s Algorithms

Invoke.Vision is based on performance and favors eCPM content. eCPM is the combination of both CTR and CPC of your campaign. So, the traffic volume your ad receives is as a result of how competitive your CTR and CPC are.

CPC Adjustments

The most significant factor to note if you want to boost your traffic is increasing the cost per click of your campaign. A considerable increase about 25 percent on your campaign’s CPC ensures your campaign optimization and produces a quicker result as well as a more data.

Increasing the cost per click of your campaign will give your ad an edge in getting more volume of traffic. To fully optimize your campaign, it is important to continue boosting the CPC till you witness a variation in the volume of traffic and continue the adjustments to meet your campaign’s total or daily budget volume. Adding $0.05 to your CPC will boost your campaign chances of increasing the volume of traffic it gets. However, if your campaign didn’t receive enough traffic volume, we suggest you continue boosting the CPC till you witness a variation in the traffic volume.

If you want to increase your campaigns’ CPC to increase traffic volume, do make sure you allow 24 hours before reducing it to the prior value. The reason behind this is that within that timeframe, the algorithm will be able to experience the CPC rate in order to get better results.

CTR Improvements

To effectively improve the Click Through Rate of your campaign, don’t use the same titles while varying the photos nor keeping the image the same and varying the headlines. The best is testing different images and headlines for the various ad. Also, to improve the scalability of your ad, add ad variations on a weekly or daily basis. To obtain best result, test about three to five headlines and images at a specific time.

Top Performing CTR’s:

CTR above 1% High Quality
CTR above 0.5% Mid Quality
CTR above 0.25% Low Quality
CTR above 0.15% Very Poor Quality

Your ads’ cCPM is determined by CTR and CPC, you can efficiently deliver a better eCPM by boosting both components.

Top Performing CPC’s by Geo and Device:

You can measure the growth potential of your ad using the CPC by Geo and Device standard

  US INT’L
Mobile $0.025 – 0.055 + $0.0150 – 0.055 +
Desktop  $0.05 – 0.11 + $0.05 – 0.075 +
Tablet $0.035 – 0.07 + $0.020 – 0.07 +

Your ads’ cCPM is determined by CTR and CPC, you can efficiently deliver a better cCPM by boosting both components.

Geo-targeting:

Promoting your campaigns in other countries aside the US is a good way of scaling your campaign

·      Top markets:

  • United Kingdom, United States, New Zealand, Canada, New Australia

·      Other markets:

  • Germany, France, India, South Africa, Turkey

·      Remaining countries:

  • Every other countries are categorized under here

Devices:

Promoting your campaigns across all types of device enhances the campaigns.

·      Mobile:

  • Least saturated
  • Rapid growth rate
  • #1 Volume opportunity

·      Tablet:

  • Similar to mobiles in terms of volume of opportunity
  • Similar performance to Desktops
  • High CTR’s

·      Desktop:

  • Largest percentage of Impressions
  • More Saturated

Best Ad Categories:

To drive page views and engagement to your campaigns, the most important factor are ads with CTR with high performance. The best performing categories to consider when creating a campaign are as follows:

  • Lifestyle, Celebrity, Entertainment
  • Shocking, Sensational, Outrageous
  • Horrifying, Disturbing
  • Polarizing, Controversial
  • Timely, Unexpected, Captured Moments
  • Funny, Hysterical, Embarrassing
  • Sexy

Content Ratings:

Advertisers can see the rating of their content, and you can find it at ‘Approved’ under ‘Campaigns’. The ratings are ascribed as either G, PG, PG – 13, and R, and they are located below the content’s headline and link. The rating of a content is determined by the headline, image and the landing page of the content. To enhance the chances of your Campaign of receiving high traffic volume, create Campaigns that accepts content ratings among all the categories of rating

Content rated G gets the highest traffic, however, to increase the volume of traffic to your campaigns, ensure the content you create gets rating across all the categories.

The following guidelines will help you to understand everything about our rating categories

G: Content with G rating are content with no depiction of violence or any mature topics, it’s a content without any form suggestive content, as well as photos of people with any part of the skin visible.

PG: A typical PG content are content containing no erotic content, with appropriate photos that are linked with such topics as body art, fitness and swimwear. Some topics and images from entertainment may have little violence in it.

PG – 13: This content contains erotic topics, offensive images and violence in entertainment media or news. The content also contains words and phrases that are thought to be offensive.

R: The sponsored content is rated R. This content may appear erotic and sexual, as well as provocative and lewd. Erotic, pornography or offensive imaginary cannot be found in a creative content.

Dimensions of the images

The ensure the availability of your content across the network, make sure you make use of the dimensions we recommend for the image of your content, as publishers placements uses images with high resolution to enhance performance.

  • Minimum dimensions:  150 × 150 pixels
  • Suggested dimensions:  300 × 250 pixels

Activating & Pausing Campaigns

The Invoke.Vision network is dynamic, therefore, the duration of your paused campaign can hinder the ability of that campaign to get traffic when you unpause it. However, this can be taken care of by increasing the CTR and CPC of the campaign if you observe that after unpausing the campaign it didn’t close to the rate it was before pausing it.

Tips

·      Total and Daily Budgets

  • To effectively scale your unpaused campaign, you should consider not setting a budget limits for your total and daily budgets.

·      Device and Geo Targeting

  • Trying only a single Geo when your campaigns have the capability of receiving traffic from other Geo’s
  • Trying a single device when your campaigns can receive traffic for other devices.
  • If your campaign is approved to run on multiple Geo’s and device, limiting your Device and Geo to less than two will affect the traffic volume the campaign receives negatively, this is because, each Geo and Device has their various performance at a specific time.

·      CTR

  • Failure to input additional content with the belief that your ads are performing well. To improve your campaigns’ CTR, you should add at least 3 to about 5 pieces of content to your campaigns daily.
  • CTR is not the only component that enhances the performance of CPM metrics, so changing only the CTR of your campaign may not give the best result.

·      CPC

  • CPC is the other component that affect how CPM performs, and you should do some aggressive changes to it as well to obtain better results.

Network Competition

Invoke.Vision network changes in a dynamic way, as advertisers on the platform make changes to their campaigns. So, if you witness that your changes did not increase your traffic volume, it means the performance measures of your campaign didn’t improve adequately to increase your traffic. You should try creating ad variations and increasing your campaigns’ CPC until you notice the volume of your campaigns’ traffic increases.

How Can I Set Bids by Domain?

You can adjust Bids by Domain under the My Campaigns section of your Invoke.Vision. This component afford advertiser the chances of making CPC bid rate alterations for each Devices at the Domain ID level for each Campaign. Adjusting Bid by Domain is a good component that advertisers can effectively use in enhancing their Campaigns based on the ROI performance of the different publisher’s sources.

NOTE: By making use of this component and restricting quantity of blocked Domain IDs’ enhances your Campaigns’ chances of getting more traffic volume and scaling your Campaigns.

The Bid by Domain can be accessed from the My Campaigns Tab. Once you are under My Campaigns, select the specific campaign and press on the Settings Icon to edit the Campaign.

NOTE: You will need to make CPC alterations if you want to make use of Bid by Domain for other Campaigns.

When you’re in the Edit Campaign Section select Bid by Domain to access the Bid by Domain area

First choose a Device.

NOTE: You have to do this separately for all devices.

Choose Reporting Period and quantity of Results for each page, after which you refresh the report by selecting the Refresh Report button.

To alter the CPC settings, trace the Domain ID and trace the column for CPC and click on either the “+ / -” button to increase or decrease the value of the CPC.

Before exiting, ensure you save the changes made.

Best Methods to Enhance Sponsored Campaigns

Advertisers can avail themselves of the following means to scale their Campaigns

Sponsored campaigns are content which can be an article or a video that advertises a specific service or product. This content may consist of the pricing and general information as pertaining to the service or product. It will contain links to the services or products landing page to buy the service or product. The landing page of the service or product may not contain any category of payment page, order form or any email sign up capability.

Sponsored content should be labeled accordingly or as ‘Advertisement’ or ‘Sponsored’ at the header or at the top of the article content’s headline on the landing page.

Free trial content in which case a link to the terms and condition of the service or product should be contained in the content so visitors can easily access it before making any form of payment. A free trial sponsored content are also called or known as continuity offers.

Algorithms Work

Invoke.Vision is based on performance and favours cCPM content. So cCPM based content are favoured by the content .ad algorithm. eCPM is the combination of both CTR and CPC of your campaign. So, the traffic volume your ad receives is as a result of how competitive your CTR and CPC are.

CPC Adjustments

The most significant factor to note if you want to boost your traffic is increasing the cost per click of your campaign. A considerable increase about 25 percent on your campaign’s CPC ensures your campaign optimization and produces a quicker result as well as a more data.

Increasing the cost per click of your campaign will give your ad an edge in getting more volume of traffic. To fully optimize your campaign, it is important to continue boosting the CPC till you witness a variation in the volume of traffic and continue the adjustments to meet your campaign’s total or daily budget volume.

If you want to increase your campaigns’ CPC to increase traffic volume, do make sure you allow 24 hours before reducing it back to the prior value. The reason behind this is that within that timeframe, the algorithm will be able to experience the CPC rate for best results.

CTR Improvements

To effectively improve the Click Through Rate of your campaign, don’t use the same titles while varying the photos nor keeping the image the same and varying the headlines. The best is testing different images and headlines for the various ad. Also, to improve the scalability of your ad, add new ad variations on a weekly or daily basis. To obtain best result, test about three to five creatives at a specific time.

Best Performing CTR’s:

CTR above 0.20% High Quality
CTR above 0.15 – 0.19% Mid Quality
CTR above 0.08 – 0.14% Low Quality
CTR above 0.01 – 0.07% Very Poor Quality

Your ads’ eCPM is determined by CTR and CPC, you can efficiently deliver a better eCPM by boosting your CPC and CTR.

Best Performing CPC’s by Geo and Device:

You can measure the growth potential of your ad using the CPC by Geo and Device standard.

  US INT’L
Desktop $0.05 – 0.11+ $0.05 – 0.075+
Tablet   $0.035 – 0.07+ $0.020 – 0.07+
Mobile $0.025 – 0.055+ $0.0150 – 0.055+

Your ads’ cCPM is determined by CTR and CPC, you can efficiently deliver a better cCPM by boosting both components.

Geo-targeting:

Promoting your campaigns in other countries aside the US is a good way of scaling your campaign

·      Top markets:

  • United States, United Kingdom, Canada, New Zealand, Australia.

·      Additional markets:

  • Germany, France, India, South Africa, Turkey.

·      Remaining countries:

  • Every other countries are categorized under here.

Devices:

Promoting your campaigns across all types of device enhances the campaigns.

·      Mobile:

  • Least saturated
  • Rapid growth rate
  • #1 Volume opportunity

·      Tablet:

  • Similar to mobiles in terms of volume of opportunity
  • Similar performance to Desktops
  • High CTR’s

·      Desktop:

  • Largest percentage of Impressions
  • Most Saturated

Best Performing Ads:

To drive page views and engagement to your campaigns, the biggest factor are ads with CTR with high performance. The best ad categories to consider when creating a campaign are as follows

  • Advertising and Marketing
  • Entertainment and Art
  • Automotive
  • Careers
  • Parenting and Family
  • Fitness
  • Politics and Governments
  • Beauty and Health
  • Interest and Hobbies
  • Entertainment and Lifestyle
  • Economy
  • Animals
  • Relationships
  • Medicine and Science
  • Shopping
  • Sports
  • Fashion and Style
  • Technology
  • Travelling

Content Ratings:

Advertisers can see the rating of their content, and you can find it at ‘Approved’ under ‘Campaigns’. The ratings are ascribed as either G, PG-13, PG and R, and they are located below the content’s headline and link. The rating of a content is determined by the headline, image and the landing page of the content. To enhance the chances of your Campaign of receiving high traffic volume, create Campaigns that accepts content ratings across all the categories of rating

Content rated G gets the highest traffic, however, to increase the volume of traffic to your campaigns, ensure the content you create gets rating across all the categories.

The following guidelines will help you to understand everything about our rating categories

G: Content with G rating are content with no depiction of violence or any mature topics, it’s a content without any form suggestive content, as well as photos of people with any part of the skin visible.

PG: A typical PG content are content containing no erotic content, with appropriate photos that are linked with such topics as body art, fitness and swimwear. Some topics and images from entertainment may have little violence in it.

PG – 13: A PG – 13 content is a content that contains erotic topics, offensive images and violence in entertainment media or news. The content also contains words and phrases that are thought to be offensive.

R: The sponsored content are rated R. This content may appear erotic and sexual, as well as provocative and lewd. Erotic, pornography or offensive imaginary cannot be found in a creative content.

Image Dimensions

The ensure the availability of your content across the network, make sure you make use of the suggested dimensions for the image of your content, as publishers placements uses images with high resolution to enhance performance.

  • Minimum dimensions:  150 × 150 pixels
  • Suggested dimensions:  300 × 250 pixels

Activating & Pausing Campaigns

The Invoke.Vision network is dynamic, therefore, the duration of your paused campaign can hinder the ability of that campaign to get traffic when you unpause it. However, this can be taken care of by increasing the CTR and CPC of the campaign if you observe that after unpausing the campaign it didn’t close to the rate it was before pausing it.

Tips

·      Total and Daily Budgets

  • To effectively scale your unpaused campaign, you should consider not setting a budget limits for your daily and total budgets.

·      Device and Geo Targeting

  • Trying only a single Geo when your campaigns have the capability of receiving traffic from other Geo’s
  • Trying a single device when your campaigns can receive traffic for other devices.
  • If your campaign is approved to run on multiple Geo’s and device, limiting your Device and Geo to less than two will affect the traffic volume the campaign receives negatively, this is because, each Geo and Device has their various performance at a specific time.

·      CTR

  • Failure to input additional content with the belief that your ads are performing well. To improve your campaigns’ CTR, you should add at least 3 to about 5 pieces of content to your campaigns daily.
  • CTR is not the only component that enhances the performance of CPM metrics, so changing only the CTR of your campaign may not give the best result.

·      CPC

  • CPC is the other component that affect how CPM performs, and you should do some aggressive changes to it as well to obtain better results.

Network Competition

Invoke.Vision network changes in a dynamic way, as advertisers on the platform make changes to their campaigns. So, if you witness that your changes did not increase your traffic volume, it means the performance measures of your campaign didn’t improve enough to boost your traffic. You should try creating ad variations and increasing your campaigns’ CPC until you notice the volume of your campaigns’ traffic increases.

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