Being successful with your campaigns?

To create a high performing content, you need to follow the below guidelines as some factors affects the performance of your campaign as well as increasing the click through rate of your campaigns and to ensure your campaign gets to the intending audience.

Headlines

Make it Short

Like we stated clearly before, the title of your article should contain 60 or less character. This is because such titles performs better, and moreover, you don’t have to convey too much information in the title when the page is there.

Make it Instructive

As short as your title should be, you ought to make it pass some kind of information that it can grab the eye of a reader at first sight. You can make use of phrase like “how to”, such title instantly tells the reader that you have some information to give out.

Images

Make use of real Images

To make your article more engaging, make sure you don’t use diagrams or graphics, product images or the image of an individual will make your article more straightforward and readers engaging.

Personalize the Photos

To create a more unique feel of the whole article, customizing the image will be great. Ensure the photo you want to use looks very sharp but simple, you can pick a 80 pixels wide image.

What is the need of an ad if it’s not to reach as many people as possible? If this is your aim, your photos have to be as large as possible and the best allowed resolution should be used for your images. This is just a simple way of ensuring that your content meet all the requirements for every placements, even those that will bring the most interest to your content.

Passing tracking variables for optimization?

Some information can be received via the content link of your campaign using default abbreviation. To do this is quite simple, you just need to place any of the abbreviation in a square bracket, after which you put it on the content address (URL) or put it on the tracking link part of the campaign. For example, (utm_source=[did]).

Name Description
did Domain ID. This shows where a particular visitor came from
cid Campaign ID. This will show you the campaign that the content came from.
adid Ad ID. Shows the particular content within a campaign that got clicked

Creating content that performs well?

To create content that performs well, please follow the guide below this will help to engage the user and help to increase clicks to your ads.

Headlines

Make it Short

Like we stated clearly before, the title of your article should contain 60 or less character. This is because such titles performs better, and moreover, you don’t have to convey too much information in the title when the page is there.

Make it Instructive

As short as your title should be, you ought to make it pass some kind of information that it can grab the eye of a reader at first sight. You can make use of phrase like “how to”, such title instantly tells the reader that you have some information to give out.

Images

Make use of real Images

To make your article more engaging, make sure you don’t use diagrams or graphics, product images or the image of an individual will make your article more straightforward and readers engaging.

Personalize the Photos

To create a more unique feel of the whole article, customizing the image will be great. Ensure the photo you want to use looks very sharp but simple, you can pick a 80 pixels wide image.

What is the need of an ad if it’s not to reach as many people as possible? If this is your aim, your photos have to be as large as possible and the best allowed resolution should be used for your images. This is just a simple way of ensuring that your content meet all the requirements for every placements, even those that will bring the most interest to your content.

What are the best practices to scale my campaign?

The following are ways you can enhance the performance of your campaigns

Increasing your CPC or CPM bid is an effective way through which you can boost your campaign.

You can increase the click through rate of your Campaign by increasing the performance. And you can increase performance by enhancing your images and headlines.

If you can receive visitors several countries, you should target those countries.

Focus on more device platforms – such as desktop computers, tablet and mobile platforms

To decrease your cost per click, separate your campaigns following the below procedures on the basis of ROI:

  • Set up by URL
  • Set up by Device Type
  • Set up by Country

How do I create a campaign?

Creating a campaign is pretty easy, start by logging into your account via the link https://app.invoke.vision/#/sign-in/

When you’re in your account, navigate to campaigns situated at the top of the page.

Then go to New Campaign and follow the on screen prompt to create a campaign

There are two types of campaigns that is supported on Invoke.Vision, they are CPC and CPM. We recommend CPM as this is where we have the largest volume.

After selecting the type of campaign, then you enter the CPC or the CPM of your campaign.

There are other settings that are optional in the process of creating a campaign, which are as follows

Adding of your daily and total budget

To choose the countries you want to geo-tag

If you wish to target a specific device platforms, such as desktop, tablet or mobile platform.

You can also Target by Platform type Android, iOS, Windows and Mac.

And further you can target by Carrier type, so you can target user on Orange and many more.

To enable your campaign to pass variables, you need to add tracking parameters

After you’ve done all these, then you save your profile at the bottom of the page.

Can I target my campaign to specific geographic markets?

Yes you can target your campaign to a specific country we have traffic available in all countries, however the main countries are United States, United Kingdom, All European Countries, Australia and Canada with many more available!

If after creating a campaign and you wish to edit, you can do this by clicking on the settings on the campaign you wish to edit. From here you can choose a market to target through the optional settings. After you’re done editing, ensure you save the changes before you exit.

Can I day-part, or set up budget pacing for my campaigns?

Presently, we don’t support budget pacing or day-parting for campaigns, however, work is ongoing to add this feature to Invoke.Vision

Can I target my campaign to specific states, DMAs or zip codes?

No, you can’t target specific DMAs, zip codes or states on Invoke.Vision, but this feature will be available in no time for advertisers.

Can I target my campaigns to specific device types, or operating systems?

Targeting your campaign to a specific devices is supported on Invoke.Vision, you can also set a CPC or CPM bid amount for a specific device, but targeting to a specific operating system is not supported on the platform. This feature can be found under optional settings in the campaigns section.

If after creating a campaign and you wish to edit, you can do this by clicking on the settings on the campaign you wish to edit. From here you can choose a market to target through the optional settings. After you’re done editing, ensure you save the changes before you exit.

How do I edit a campaign?

To edit a campaign, click on the settings icon on the campaign you wish to edit, and make the intended changes, and ensure to save the changes when you are done before you exit.

How do I pause or unpause a campaign?

All the content in a campaign will be paused automatically when you pause a campaign. If you want to pause a campaign, navigate to the campaign you wish to pause and click on the green bottom to pause the campaign.

The process used in pausing a campaign, is the same to take when you want to unpause a campaign, this time you have to click on the grey button to unpause the campaign.

How do I delete a campaign?

To delete a campaign, navigate to the campaign you want to delete and click on the X button to delete the selected campaign.

How Invoke’s Algorithm Works

Invoke.Vision is based on performance and favors cCPM content. So cCPM based content are favored by the content .ad algorithm, cCPM is the combination of both CTR and CPC of your campaign. So, the traffic volume your ad receives is as a result of how competitive your CTR and CPC are.

CPC Adjustments

The most significant factor to note if you want to boost the traffic volume is increasing the cost per click of your campaign. A considerable increase about 25 percent on your campaign’s CPC ensures your campaign optimization and produces a quicker result as well as a more data.

Increasing the cost per click of your campaign will give your ad an edge in getting more volume of traffic. To fully optimize your campaign, it is important to continue increasing the CPC till you witness a change in the volume of traffic and continue the adjustments to meet your campaign’s daily or total budget volume.

If you want to increase your campaigns’ CPC to increase traffic volume, do make sure you allow 24 hours before reducing it back to the previous value. The reason behind this is that within that timeframe, the algorithm will be able to test the CPC rate across the network for best results.

CTR Improvements

To effectively improve the Click Through Rate of your campaign, don’t use the same headlines while varying the photos nor keeping the image the same and varying the headlines. The best is testing different unique headlines and images for the various ad. Also, to improve the scalability of your ad, add new ad variations on a daily or weekly basis. To obtain best result, test about 3 to 5 creatives at a specific time.

Top Performing CTR’s:

1.0% CTR + High-end
0.50% CTR + Mid-range
0.25% CTR + Low-end
0.15% CTR + Low, Low-end

Your ads’ cCPM is determined by CTR and CPC, you can efficiently deliver a better cCPM by increasing both components

Top Performing CPC’s by Device and Geo:

You can measure the growth potential of your ad using the CPC by device and Geo standard

  US INT’L
Desktop $0.05 – 0.11+ $0.05 – 0.075+
Tablet   $0.035 – 0.07+ $0.020 – 0.07+
Mobile $0.025 – 0.055+ $0.0150 – 0.055+

Your ads’ cCPM is determined by CTR and CPC, you can efficiently deliver a better cCPM by increasing both components

Geo-targeting:

Promoting your campaigns in other countries aside the U.S is a good way of scaling your campaign

  • Top markets to test:

  • United States, Canada, United Kingdom, Australia, New Zealand

  • Additional markets to try:

  • France, Germany, Spain, Italy, Turkey, South Africa, India

  • Rest of the world:

  • Every other countries are categorized under here

Devices:

Promoting your campaigns across all types of device enhances your campaigns.

  • Mobile:
  • #1 Volume opportunity
  • Fastest growth rate
  • Least saturated

  • Tablets
  • Mirrors mobile in terms of opportunity
  • Performs similar to Desktop
  • High CTR’s

  • Desktops
  • Largest % of Impressions
  • Most Saturated

Top Performing Ads:

To drive page views and engagement to your campaigns, the biggest factor are ads with CTR with high performance. The top performing ad categories to consider when creating a campaign are as follows

  • Celebrity, Entertainment, Lifestyle
  • Sensational, Outrageous, Shocking
  • Disturbing, Horrifying
  • Controversial, Polarizing
  • Unexpected, Timely, Captured Moments
  • Embarrassing, Funny, Hysterical
  • Sexy or Sexual in Nature

Content Ratings:

Advertisers can see the rating of their content, and it can be found at Approved under Campaigns. The ratings are ascribed as either G, PG, PG – 13, and R, and they are located below the content’s headline and link. The rating of a content is determined by the headline, image and the landing page of the content. To enhance the chances of your Campaign of receiving high traffic volume, create Campaigns that accepts content ratings across all the categories of rating

Content rated G gets the highest traffic, however, to increase the volume of traffic to your campaigns, ensure the content you create gets rating across all the categories.

The following guidelines will help you to understand more about our rating categories

G: Content with G rating are content with no depiction of violence or any mature topics, it’s a content without any form suggestive content, as well as photos of people with any part of the skin visible.

PG: A typical PG content are content containing no erotic content, with appropriate photos that are linked with such topics as body art, fitness and swimwear. Some topics and images from entertainment may have little violence in it.

PG – 13: A PG – 13 content is a content that contains erotic topics, offensive images and violence in entertainment media or news. The content also contains words and phrases that are thought to be offensive.

R: Our sponsored content are rated R. This content may appear erotic and sexual, as well as provocative and lewd. Erotic, pornography or offensive imaginary cannot be found in a creative content.

Image Dimensions

The ensure the availability of your content across the network, make sure you make use of the recommended dimensions for the image of your content, as publishers placements uses images with high resolution to enhance performance.

  • Minimum dimensions:  300×250 pixels

Pausing & Activating Campaigns

The Invoke.Vision network is dynamic, therefore, the duration of your paused campaign can hinder the ability of that campaign to get traffic when you unpause it. However, this can be taken care of by increasing the CPC or CPM and CTR of the campaign if you notice that after unpausing the campaign it didn’t close to the rate it was before pausing it.

Tips

  • Daily and Total Budgets
  • To effectively scale your unpaused campaign, you should consider not setting a budget limits for your daily and total budgets.
  • Geo and Device Targeting
  • Trying only a single Geo when your campaigns have the capability of receiving traffic from other Geo’s
  • Trying a single device when your campaigns can receive traffic for other devices.
  • If your campaign is approved to run on multiple Geo’s and device, limiting your Geo and Device to less than two will affect the traffic volume the campaign receives negatively, this is because, each Geo and Device has their various performance at a specific time.
  • CTR
  • Failure to input additional content with the belief that your ads are still performing well. To improve your campaigns’ CTR, you should add at least 3 to about 5 pieces of content to your campaigns daily.
  • CTR is not the only component that enhances the performance of CPM metrics, so changing only the CTR of your campaign may not give the best result.
  • CPC

  • CPC is the other component that affect the CPM performance metrics, and you should do some aggressive changes to it as well to obtain better results.

Network Competition

Invoke.Vision network changes in a dynamic way, as advertisers on the platform make changes to their campaigns. So, if you witness that your changes did not increase your traffic volume, it means the performance measures of your campaign didn’t improve enough to increase your traffic. You should try creating new ad variations and increasing your campaigns’ CPC until you notice an increase in the volume of your campaigns’ traffic.

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